Mazel, founder of My Cuddle Baby, has spent over 25 years as a certified Newborn Specialist, caring for the tiniest and most precious members of countless families. Her journey began with a background in design and home décor, but destiny had other plans when she discovered her true calling in newborn care. After decades of nurturing infants through their earliest days, Mazel understood something profound: the products that touch our babies' lives should carry the same tenderness and attention to detail as the hands that care for them.

The inspiration for My Cuddle Baby came from an unforgettable moment. A mother whose premature baby Mazel had lovingly cared for once said, "Mazel, this isn't just a job for you—it's a vocation." Moved by Mazel's dedication, this mother commissioned a custom logo that captured the warmth and gentleness of her care. That logo became the heart of My Cuddle Baby, symbolizing the love infused into every product.